Profile

Digitization

Industry 4.0 is without doubt the most significant current trend in the global economy. And it’s more than a trend. Digitization and networking are in full swing. A fundamental upheaval of traditional market logic is to be expected.

Firms cannot resist this pressure to digitalise if they don’t want to lose their market share, margins or their place in the value chain. New players are entering the market with IT-based business models, services and products attacking more traditional market operators. “Smart cars”, “smart grids” and “smart homes” give a taste of the upcoming disruptive transformation of value chains in many sectors.

Digitization and networking increasingly put companies in a position where optimization of business processes is paramount, be it through intelligent production processes or the development of new products and services to suit customers’ needs. The digital competences of a company and its employees are therefore becoming a decisive factor in competition.

But a higher degree of digitization also increases a company’s need for advice. Large, medium and small companies and start-ups alike must adapt to the legal challenges presented by the digital transformation and take measures to minimise legal risks. Pressing questions arise especially in the areas of data protection and data security, protection of copyright and liability in an interconnected world.

As a strategic partner, we accompany you inin the digital transformation of your company, the establishment of digital business models, oron your way into the cloud. As such we advise clients on national and international IT asset deals, the development and licensing of software as well as on all questions regarding marketing and advertising.This also includes crucial questions on networking and linking of content or the protection of personal data in the digital environment. We support you in the following legal areas:

  • Data protection law
  • Telemedia law
  • Competition law
  • Data security
  • Trademark law
  • Domain law
  • European data protection law
  • Contract law
  • Telecommunications law
  • Copyright law
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