Profile

Social Media

Social media appears now on an equal footing with traditional media such as newspapers, radio or television. It offers a high real-time factor, attracts global attention and reach. Communication over social media is not one-dimensional asthe user can be both broadcaster and recipient of information.

As such, companies and public institutions use social media in a variety of ways - for public relations, customer retention, advertising campaigns, sales support, staff recruitment, and reputation management. And it’s not only large enterprises who can take advantage of the possibilities that social media offers. Small and medium-sized companies as well as public authorities can benefit from a presence on social networks.

How can these new possibilities be strategically targeted and profitably implemented and which legal parameters must be observed? An array of legal questions decide on whether and how you can successfully use social media.

Our aim is to equip you with a legally secure presence on social media and to raise your awareness of potential courses of action as well as any legal pitfalls. To this end, we offer you suitable solutions and advise you in the following relevant legal areas:

  • Law relating to the use of name
  • Copyright law
  • Telemedia law
  • Personal rights
  • Trademark law
  • Labour law
  • Rights to one’s own image
  • Competition law
  • General civil law
  • Freedom of speech
  • Datenschutzrecht

 

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