IT-Law and
Artificial Intelligence
The use of information technologies (IT) has revolutionized the economy on a massive scale. Almost all industries and business areas are affected. Digitization is leading to disruptive changes in products, services, processes, markets and, increasingly, in the organization and culture of companies. In result companies have to face a lot of legal challenges while using new technologies or artificial intelligence (AI).
The digital transformation is being driven decisively by cloud computing, Big Data, the Internet of Things (IOT) and the rapidly increasing use of AI. There are a broad variety of AI applications: Automation, language processing and chatbots, as well as the analysis and processing of large volumes of data, offer significant benefits to companies. Across industries, new data-driven business models are emerging, while service quality, customer experience and customer retention can be enhanced. At the same time, costs decrease and the efficiency of internal processes increases. The debate often centers around Generative AI: Large Language Models (LLMs) and specialized models for image and text generation, as well as their applications, show a considerable disruptive potential for traditional business models and services, particularly within the creative sector.
The application fields of AI are diverse, leading to a high demand for legal advice. Contract law and data protection law are severely affected: The use of cloud services, the processing of personal data, AI-supported profiling approaches and data-sharing concepts require clear contractual arrangements, data protection consents and risk assessments. Compliance requirements are increasing in the form of documentation and transparency obligations as well as in risk management. Liability and responsibilities in relation to AI-based decisions should be clearly defined, copyright issues arising from the use of AI must be clarified. This includes, for example, the clarification of rights of use and exploitation as well as the acquisition of copyright licenses. In addition, the AI-Act (EU) 2024/1689 has introduced several obligations that must be observed by providers of AI models and AI systems as well as by their operators, i.e. the users of AI technologies.
Digital capabilities within companies have therefore become a decisive factor for competitiveness and business success. Small and medium-sized enterprises (SMEs) and start-ups seeking to improve their performance and gain competitive advantages cannot escape the pressure to digitalize. They must also address the growing technical and legal challenges of digital transformation and take measures to minimize legal risks.
We provide scalable, legally compliant solutions for your digital transformation and support you with profound expertise from the initial strategic analysis through to the market readiness of your digital business.
Our team precisely identifies courses of action for the legal and regulatory structuring of your business models, your online distribution channels or complex AI projects. In doing so, we cover the entire spectrum of modern market participation – from the legal design of digital advertising and marketing activities, the safeguarding and operation of online marketplaces and the drafting of terms and conditions to distribution cooperations. Our expertise in contract drafting ranges from specialized software and IT project agreements to complex international IT asset deals. We protect your investments through robust contracts and consistently defend your business assets against infringements of competition law and unfair business practices.
Particularly in the implementation of AI, we resolve critical legal issues before they become a commercial risk. We provide comprehensive advice on lawful data processing as well as the privacy and copyright challenges associated with the use of training data and AI-generated outputs. We guide you safely through liability issues and the requirements of the AI Act, translating complex regulation into clear actionable recommendations and pragmatic concepts for your digital success.
Our clients are big companies in the ITC industry (i.e. telecommunications companies, cable network operators as well as providers of online services, platform operators, software developers). In addition, we advise large and medium-sized companies which are not from the ITC sector but increasingly digitize their business activities. These include service providers, distribution companies (robotics), library service providers, equipment and lighting manufacturers. Industry associations as well as public administration also rely on our legal know-how.
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